Companies are tempted to go wide, but can waste a significant portion of their marketing budget without focusing on the right audience segments, using the right platforms and the right content, with the right message. Once upon a time people said content was king, To a certain extent it seems true for marketers, however, it’s the context of your content portfolio that allows a strategy to reach your audience at scale. When you are looking to save budget and spend it wisely, it helps to find a Hybrid Video Production and Marketing agency that has the experience to help guide you.
Through an attention first approach, unique film production and creative, and real time media insight, we bring companies closer to their audiences.
We build brands for today. We analyse and evaluate the currency of attention. Our philosophy of attention first drives the direction so that the creative work has the most relevance and impact.
We need to understand the how, where and when. Keeping the focus on audience attention and personas helps guide our success.
“Get to your audience at speed & scale efficiently”
Your marketing should focus on the ‘Why?’ first. Then 'How' second.
There ‘s a wealth of marketing intelligence you can gain from insight analysts, so you can attain a human-centric, up-to-the-moment understanding of the audience you are looking to reach. Find a Creative Video Production agency with intel.
“Always remember the positioning in the mind of your most likely customers”
This is also where Creative and Production comes in. Your creative team build assets to resonate with these actual audience segments. Always remember that creativity is the variable for success, when coupled with the right strategy.
A creative agency that doesn’t marry the two is not worth approaching in the 21st Century.
Execution & Measurement:
Finding an agency that can help you execute a sustained and guided learning approach to generate increase in awareness and more successful business outcomes. If you have a large marketing team that can cope, then focus on the creative. But if you need more assistance with execution and measurement, ensure you have an agency that does more than the creative magic, and one that will help you build an actual strategy for success.
“Agility, creativity and speed are variables of success”
You should be looking at building agile quarterly plans for innovation. If the market changes or the trends rise and fall, an agency should identify ways to seize the opportunity fast so you can react faster to the pace of change.
An agency should work with you In a workshop style format on projects which require leaning of your business and it’s goals. These are important for any agency to understand to help you with your communications strategy and digital integrated marketing campaigns.
You should build a plan that focuses on your objectives to formulate a roadmap for success. Your agency can then further guide you, through the strategies and tactics that can help you achieve your awareness objectives.
Your marketing plans should involve new quarterly marketing plans around your marketing strategy, content strategy, paid media, and platform strategy.
We hope these tips give you some points for thought on building your future to maintain a competitive advantage. Always keep in mind that understanding the temperature of the digital landscape and it’s pitfalls can help you seize the opportunities for attention, helping you to ride emerging waves, and shifts in culture.
