Here are Digital Marketing Tips for Winning Business in 2023
Digital Marketing: Winning Business in 2023
- What is the future of digital marketing?
- Is it relevant to you?
- How will it continue to capture and enthral audiences?
- What are the trends to be aware of in the coming year?
Answers to these questions will help you understand the emerging trends and how this is relevant to you and your business. Customers are becoming more discerning about the products and services they buy, which means it is more important for brands to be transparent and think about their messaging and research or tweak their strategy in the coming year.
We have researched the top trends to help you win business this year!
- Artificial Intelligence ‘AI’ in Marketing
- To improve operational efficiency while increasing customer experience many organisations and marketing teams are adopting intelligent technology solutions such as AI. With AI you can acquire a deeper insight into target consumers. The data obtained can then be utilised to increase conversions while also reducing workload.
Here are a few current uses of AI in marketing:
- Better Conversion Rate Optimisation (CRO) and customised website experiences
- Push notifications tailored to individual users ensuring that they get the most relevant message at the most appropriate moment
- Image recognition is being used to interpret meaning from digital images and videos, then act or recommend accordingly
- Search Engine Optimisation (SEO) tells us how many people are searching for specific terms and phrases
“Influencer marketing set to evolve into a common marketing tactic.”
- Influencer Marketing
- Influencer marketing used to be very straightforward. You find a profile with many followers, pay them to promote your product and wait for the results. However, it’s not that simple anymore. Social media users are well aware of influencer marketing and do not trust as easily now what they see their feeds. Becoming a social media influencer is now a way of life - a job even! To be a great influencer, you have to know how to generate engagement and need a lot of expert knowledge.
- Personalised Marketing
- Personalised marketing is simply a strategy that uses data to connect with target audiences and existing customers to offer an optimised marketing experience. By collecting and using data, businesses can identify patterns to more effectively target potential customers.
- Examples of personalised marketing are:
- Targeted Emails
- Custom Video Messages
- Product Recommendations
- Social Media Messaging
- Fear Of Missing Out (FOMO) – lets explain… By showing how many other people are currently looking at this same product or have bought it recently, e-commerce sites are incorporating FOMO personalised messages as a way to convince customers that they need to make a purchase before leaving.
“Video marketers will keep content short, but long form video remains also remains important for more nuanced edutainment.”
- Short Term Video Content
- Most people have heard of TikTok videos, or at least your kids will have! TikTok has dominated as the most popular social media content type in the last year. They were so successful that many other major social media platforms copied the style – in the past few years, we’ve seen the rise of Instagram Reels (later copied to Facebook) and YouTube Shorts. Analysis's tell us our attention span is getting shorter so the challenge is to use the first few seconds of a video to grab the user’s attention and try to save your brand in their memory. Also remember there are horses for courses.
Some social media platforms are on the friendship graph. Some of them are on the interest graph. It takes an agency that undestands the difference to help you win against the competition. It’s important to make sure you have a 360 content strategy with content at different runtimes to give you the best chance of success. Long form content will remain important for certain brands and podcasts where a more nuanced narrative or series is required.
“Social media will become a customer service tool”
- Multi Channel Social Media Marketing
- It’s not just about, sharing news, content and increasing brand awareness, it’s also about engagement.
To be social you have to be human, transparent and engaging. A few years ago, you didn’t have to care much about other social media platforms than Facebook. Everybody was there, and everything happened there. But not in 2023, if you truly want to be a good social media attractor you have a lot of other different channels to maintain. Some of these are: LinkedIn, Twitter, YouTube, WhatsApp, Instagram, WeChat, Sina Webo. New channels are emerging all the time, with the younger demographic most likely to try these first.
